Thursday

Smart LSM: Drinking Beer = Doing Good

This is a good idea that someone just reminded me of. It's not 100% germane to you during the colder months, but this is a good summer / 4th of July promotion. A local restaurant printed his logo and the local fire station's logo (engine 13) on beer coozies. All proceeds help furnish the new fire station being built.

He probably gets them for $1 each (total spend = $300) and each one sold = 1 person in his restaurant (not exactly, but pretty close). Plus, the fire fighters tell everyone to go there and get one (word of mouth). I just love the simplicity of it.

1 comment:

Unknown said...

I like this idea ... definitely will try and think of something along these lines.