How can you make your store a destination? Get a little creative. You can often get free radio time or local news ink, depending on your hook. But partnering with an organization will also get you frequent messages in their newsletters.
Feel free to comment with other ideas:
- Toys for Tots
- Coats for Kids
- Pictures with Santa
- Related to Santa: get a mailbox and promise to "deliver" straight to the North Pole. Hand out coloring sheets/Dear Santa templates to local schools and pre-schools.
- Car washes in your parking lot (best for free-standing buildings)
- Touch-A-Truck events
- Bicycle safety rallies (partner with the fire or police dept.)
- Host open enrollment for local sports leagues
- Meet the Mayor (councilperson, state rep, whatever)
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