Some things as this relates to your business:
- People want to buy from someone they know, like, and trust
- Love me, love my product
- Care about what your customers care about, they'll care about you
- They'll promote you if you support them
Everyone says that word of mouth is the best form of advertising, so how come we spend money on lesser forms? Why not spend the money on our product quality? On putting food into people's mouths? On putting the words into our customers' mouths so that they can spread them?
The sidelines of the local soccer field are the new mass media. Better get used to it.
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