Grand Traverse Pie Co. ran a promotion where a certain percentage of sales went to the Komen Research Foundation. Beginning on National Pie Day in January and ending on Mother's Day, company representatives said that sales were up about 10% during a time of year that is normally a lull in the pie business.
Apparently there are some franchisees won over to the dark LSM side.
PJ's Coffee did something similar. Not only did a franchisee sponsor the Relay for Life and back it up with their own store team, but they sold coffee at the event (proceeds to the event) and took donations in-store.
Community goodwill, and a little press, went a long way toward increased customer counts lasting for more than a month.
Delta Air Lines has a big pink plane, flight attendants don pink uniforms during the month of October (men wear pink pocket squares) and they sell pink lemonade onboard flights to support the Breast Cancer Research Foundation. Their employees want to be involved and Delta is supporting the causes their employees support.
Next up, how all of this giving actually increases sales (imagine that).
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