Advantages of Targeted Facebook Advertising

Facebook offers highly targeted advertising at a relatively low cost. Facebook collects demographic info on 150 million+ users, which you can use to your advertising advantage. I know what you’re thinking, as a Facebook user – that’s kind of scary, right? But the targeted ads are actually quite subtle, and I for one don’t mind being served ads about brands and products I like. And from an advertiser’s perspective, it’s very efficient in reaching your target.

As far as targeting demographics, you can choose from age, gender, relationship status, location, interests, and more. The most recent Facebook stats show their highest growing age group is over 35. Facebook isn’t just for college kids anymore, although the under 24 set are still the biggest Facebook age group. The "young professionals" group ages 25-34 is doubling every 6 months. Talk about a growth explosion.

Building ads on Facebook is easy. In fact, they walk you through it. And you don’t have to have the ads point your homepage – in fact, it’s a better experience to keep users in Facebook and redirect them to either your restaurant’s fan page or to a specific event posting.

If you’ve never bought online ads before, Facebook’s system of bidding on cost per click (CPC) or cost per impression (CPM) might seem confusing. Fortunately, they’ll walk you through this, too. Basically, you choose a daily ad budget and then bid on how much you will pay per click or per 1,000 impressions. The minimum daily budget is $1.00. Pretty much everyone can afford that.