Whew! Been gone for a while, but have a whole lot of things to post. What I'm noticing about recent topics is that there's an interesting commonality to a lot of notable marketing these days: Frequency.
The GA Aquarium. Delta Airlines. Chick-fil-A. All have frequency in their sights - but not so much new customers.
Another interesting parallel: shaking hands and kissing babies. Again to the big boys: Delta, Home Depot; along with some smaller folks. Getting to know the people in their neighborhood and driving traffic (usually frequency, but some new trial).
All this and more over the next few days, but right now it's off to the village for happy hour. Haven't been in a while.
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