Who have you WOWed today?

When customers have been WOWed they are more likely to express their delight (read: word of mouth).

They're more likely to come back to your restaurant more often in the hopes of being WOWed again (hint: make the WOW special, it needs to be out of the ordinary, not expected).

They're likely to bring friends with them ("I know the owner. He's a great guy, you'll love him.").

And, over the course of a year or their lifetime (as a local resident or someone who works in the area), they're likely to spend more money with you because they are loyal to you and you have a higher share of wallet.

WOW one person per day, you have 365 WOWed customers per year. Sadly, most of us are too busy managing from the back door to the front door to notice. We're like prairie chickens, pecking in the dirt for scraps, instead of like eagles, flying overhead looking for opportunity.

So I ask you: Who have you WOWed today? Tell us at the restaurant marketing forum, The CommonMan Group.