Holding a workshop for a single franchise or a single type of restaurant (coffeehouses, for example) are great, because we can get into the specific issues of each brand or type. I've done many of these marketing workshops and the ideas generated are usually really creative and inspiring.
However, I find that the more brands represented the better. The reason is that owners/managers stop focusing on their individual perceptions ("That might work for you, but people in MY are are different.") and start coming up with ideas for other people. It's amazing how we open our minds when we're working with someone else's budget and time.
To that end, I've created a forum where many people, from many brands, in many different types of restaurants, can come together to share ideas. Ask questions, make statements, help others, just participate. The forum is located at forum.commonmangroup.com and is just getting started - you can be a charter member.
You can start your own threads or just comment on the ones there. Either way, join us to become part of the community.
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