Franchise intranet system

Communication with your franchisees is half the battle when it comes to supporting them. Face to face and by phone is best, but time consuming. It's also NOT best when it comes to routine questions and becomes very inefficient for your limited staff.

Email is not real-time, making it more efficient in some cases but it's also one to one. Another franchisee with the same question gets a similar email, but your staff doesn't get economies of scale. Email can be one to many, when you're the one initiating the communication ("remember to put up your ad campaign materials"), but not when franchisees are the ones asking the questions.

Email is also a difficult way to post new information. Updates to the ops manual, vendor lists that change often, new forms and tools - who has the most recent and who needs a new one?

A franchise intranet system is another tool for your franchise support people that makes them twice as efficient as before. They can post the latest forms and documents, answer franchisee questions so that others can read the answer too, builds a knowledge base for franchisee self-support, and enables your staff to focus on the troubled units.

Your concept is NOT too small to have an intranet. Big or small, you have the same issues. It's part of the infrastructure you need to support units, maintain your brand, and ensure consistency of operation.