Monday

Local Restaurant Sales

I'd like to expand on the poll to the right by asking for a little more information:

Are your sales up or down from this time last year? I'd also be interested to know if you're a fast-casual, fine dining, independent, chain, etc. Tell me a little more about your business.

From cursory research, I'd say that sales are relatively flat in some fast-casual segments - their customer counts down, but ticket averages are higher. Info like that can be the basis for some summer promotions (frequency of visit, higher ticket specials).

For more discussion on the poll, visit the local store marketing discussion group to give (and get) ideas for managing summer sales.

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