Series: After Coups, Part 6 (FINAL CHAPTER)

So the Brand is You. You're the Mayor of Your Village. You've got Promotional Items and you're distributing them at Events in your area.

One final thing you can do to be well known, well liked, and on the tip of everyone's tongue is to take a page from Real Estate agents and become an information broker for the community. Everyone knows that if you want to know what's going on the neighborhood, RE agents have a leg up in knowledge.

This is a great tactic for a restaurant, coffeehouse, pub, or meeting place. Know what's happening. Read the papers, talk to community leaders, offer to help new merchants with City Hall and other issues. Share your vendors, lend a hand.

KNOW YOUR MARKET! If you know more than anyone else, you'll be the first person people come to. When this is the case, you'll know you've made it as a local store marketer. You WILL be the Mayor. You WILL be liked and respected, positive word of mouth will flow. And your sales will reflect that fact. (A side benefit is that if anyone does say anything bad about your business you'll be the first to know about it and can correct any issues.)

Become an information broker for your community - that's what being the Mayor is all about.