Yep. It's always worked. The author of this article asks a great question: If it works so well, why doesn't every store and restaurant use its tactics?
And then she answers the question: Because it requires a commitment.
You can read the article here.
And you can give us your thoughts on it here.
Monday
Speaking of marketing...
Holding a workshop for a single franchise or a single type of restaurant (coffeehouses, for example) are great, because we can get into the specific issues of each brand or type. I've done many of these marketing workshops and the ideas generated are usually really creative and inspiring.
However, I find that the more brands represented the better. The reason is that owners/managers stop focusing on their individual perceptions ("That might work for you, but people in MY are are different.") and start coming up with ideas for other people. It's amazing how we open our minds when we're working with someone else's budget and time.
To that end, I've created a forum where many people, from many brands, in many different types of restaurants, can come together to share ideas. Ask questions, make statements, help others, just participate. The forum is located at forum.commonmangroup.com and is just getting started - you can be a charter member.
You can start your own threads or just comment on the ones there. Either way, join us to become part of the community.
However, I find that the more brands represented the better. The reason is that owners/managers stop focusing on their individual perceptions ("That might work for you, but people in MY are are different.") and start coming up with ideas for other people. It's amazing how we open our minds when we're working with someone else's budget and time.
To that end, I've created a forum where many people, from many brands, in many different types of restaurants, can come together to share ideas. Ask questions, make statements, help others, just participate. The forum is located at forum.commonmangroup.com and is just getting started - you can be a charter member.
You can start your own threads or just comment on the ones there. Either way, join us to become part of the community.
Sunday
Where do you want to be in a year?
Even if you don't believe the sky is falling (I don't), you probably recognize that it's a tight market for restaurants. The NRA put out stats showing that the Restaurant Performance Indexhas hit an all-time low, the University of Michigan's consumer survey indicates consumers are less confident about the future, and most media outlets are predicting doom and gloom.
Regardless of the reality (this economy compared to other downturns in the past), consumer perception is a powerful force that is affecting your business. Many people, myself included, see this economy as a chance to grow your business, to gain market share and position yourself for the years to come.
I wanted to share, then, a blog post that focuses on the positive and offers some good advice as to how to control your own perceptions, project a feeling of prosperity, and attract more customers. It's called Is Your Mindset Holding You Back? and it offers some thoughtful questions as to how all of perceive our current situation, and what to do about it.
Regardless of the reality (this economy compared to other downturns in the past), consumer perception is a powerful force that is affecting your business. Many people, myself included, see this economy as a chance to grow your business, to gain market share and position yourself for the years to come.
I wanted to share, then, a blog post that focuses on the positive and offers some good advice as to how to control your own perceptions, project a feeling of prosperity, and attract more customers. It's called Is Your Mindset Holding You Back? and it offers some thoughtful questions as to how all of perceive our current situation, and what to do about it.
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