Tuesday

Gift Card Sales?

I'm wondering what you all thought of your gift card sales this year. I know you have to have them, and I know they're all the rage to increase your ticket and put some money in the till before the end of the year, but are they all they're cracked up to be?

I've heard differing opinions. Some people are able to sell a lot, some have them as a convenience. It probably has a lot to do with how aggressive you are in promoting them, but at the end of the day:

Are gift cards worth the effort?